Designing a page that converts

A landing page is a follow-up to any offers that you've made in your content. It's the next step toward a visitor becoming a customer. A landing page makes a trade, special offer, shares a piece of information or a deal, in return for providing contact information.

Becky at Be Supersocial specialises in empowering coaches and service-based business owners to make Instagram work harder for them. Becky got in touch when she wanted a landing page designed and developed for an Instagram sprint.

We had a great chat about her goals and agreed on a 3-day turnaround so she could make the most of the lead-in time and get marketing. The key to this was clear copy and Becky provided great material to work with. She was also really focussed on her goal to get more sign-ups and provide a clear overview of the course.

I worked with her on the website, providing coding to create a timeline, working in her existing branding to highlight her testimonials. I was really pleased with the results and so was Becky! And more importantly, her site visitors agreed so she was able to run the course.