Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.
Read MoreI believe in having systems for everything, and this is my branding design process explained. It’s helpful for clients and any creatives who are curious about workflow.
Read MoreThe starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.
Read MoreHow you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?
Read MoreA mood board is a great part of the design process and this posts explains how they benefit my clients and their work with me.
Read MoreDo you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?
Read MoreFonts and how they are used is so important to setting the scene. This goes for memes, websites, print, branding… anywhere you write words and that’s a lot of places. Typography and the way it’s used is always a key part of the branding process
Read MoreIf a book is well written, it deserves the investment of design. Reader inattention can be avoided with the thoughtful and careful consideration of an experienced book designer.
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