Once you've taken delivery of your branding package, it's really important to make sure that you are getting the maximum impact from your image use. Why? Your literature and communications work best for your business when they are consistent with your company's established image and increase your audience through trust and familiarity. Here are my top tips.
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I have run cover design workshops for the MA in Publishing degree at Anglia Ruskin University. One of my favourite tasks is to use a well-established text and present all the different covers which have been published. I often use Daphne du Maurier’s Rebecca which has been published by many different imprints, the design altered to printing and design technology, cultural and taste. The text hierarchy alters as the author became popular and the marketing of the book took a different turn from gothic to romance and back again. Here’s my top tips on designing a book cover.
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What funds you need depend on how you are producing your book (pitching to publishers independently or via an agent, or self-publishing), if the book is print or eBook and what skills you’ll need to contract in. Here's my handy guide to essential publishing costs.
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Design thinking puts the customer at the heart of a process. It can be applied to the design of a book cover, navigating the inside text pages, or branding, websites and the development of a new project or service. The term was developed in start-ups and companies looking at lean developments but it can be used in any size of business. What does it mean in real life?
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Authors are essential of course. Without these talented souls we have no words! This article offers you no writing advice, there are better resources out there for this, but it gives authors a snapshot of the talent found in a publishing process to help apply this to the self-publishing process and make your book better.
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