Have you seen those nifty slides which are appearing all over LinkedIn? If you head over to Canva, pop in some text into a Instagram post template, export to a PDF - job done. Sort of. This post is a carousel with tips on how to design one so you can avoid the most common mistakes.
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Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.
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Personal preference means that everyone can think of exploration and unethical services in a different way, perception is all. When it is right to turn away business? At what point does paying the bills become more important than ethics?
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