It can feel overwhelming, all this talk of branding and logos that pops up on platforms so I thought I'd explain a little about what a brand is, and what a logo is.
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It's true that publishing hasn't been the most environmentally friendly business. Book publishing has been named in the past as the third largest industrial greenhouse emitter when it comes to pulp and paper.
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This debate reminds me of the Mac versus Windows arguments that still rage on the internet and in offices all over the world. The short answer is that there isn't a right or wrong choice, in my opinion. Both have options that work better for some businesses and services and are excellent choices for website building. So here are my comparisons (the longer answer!) so you can decide if WordPress (WP) or Squarespace seems more suitable for you. If you'd like to explore them in more detail then do get in touch, I love to make websites accessible.
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