These powerful, first person stories begin their own story as words recorded by dedicated volunteers. The transcripts are managed by a talented team within the charity through the editorial and design process before being printed in hard back volumes. Often they arrive with few photos and what there is, isn’t always good quality. One particularly moving book presented a problem as the subject had no photos of his family at all, just his father’s watch.
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Many people can struggle to find the budget for design. Posts that start with ‘I’m new, I haven’t got much money and I need a designer. Can I trade skills/do I go to a low cost site/competition or pitch site/do you know a cheap designer/can you work for exposure or haggle?’ concern me as it not only devalues design, it could also end up a false economy. Here’s a better way.
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How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?
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