Many people can struggle to find the budget for design. Posts that start with ‘I’m new, I haven’t got much money and I need a designer. Can I trade skills/do I go to a low cost site/competition or pitch site/do you know a cheap designer/can you work for exposure or haggle?’ concern me as it not only devalues design, it could also end up a false economy. Here’s a better way.
Read MoreHow you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?
Read MoreA mood board is a great part of the design process and this posts explains how they benefit my clients and their work with me.
Read MoreI was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?
Read MoreThey have a series of interviews with freelancers where we can share our experiences (good and bad), the highs and lows of working life and advice. I was featured on the page last month and you can read about my journey and why I think it’s good to code!
Read MoreAsking your customers about brand research will help you to realise how healthy your brand is. If you can identify the threats, you can make opportunities. If you’re new to business, working out your values will help customers to appreciate them. How do you go about it?
Read MoreIt can feel overwhelming, all this talk of branding and logos that pops up on platforms so I thought I'd explain a little about what a brand is, and what a logo is.
Read More
